9 Tips for Creating an Awesome Brand
When creating your brand, it’s imperative that you think about everything from your logo to colour scheme to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place.
But, that’s only the beginning of your branding process. To help you complete creating your awesome brand, give these nine tips a spin as well.
How do people see you?
“The interesting thing about your personal brand is it’s never what you say it is, it’s actually what everyone else says it is,” writes founder and chairman of the award-winning matchmaking firm PCBA Paul C. Brunson. “Therefore, the first place to begin in the building and growth of your brand is to know what people think of you.”
Paul adds that you can find out how others view by: “googling yourself, holding a focus group (of close friends), or asking a life coach or business coach to conduct a 360 analysis on your behalf (we do this for all of our clients and it’s very effective).”
Build your online platform.
Blogger, author, digital strategist, and speaker Jeff Bullas recommends that you, “Build your own online platform such as a blog or website that you own, then amplify your content and engage with your audience on social networks.” Be adds, “Use LinkedIn, Facebook or Twitter or even Pinterest and Instagram. You have options. Find what social network resonates with you.”
“The secret. Don’t wait to be perfect. Just start.”
Here are a couple of pointers to keep in mind when creating your brand;
Have a unique voice.
Build an email list.
Have a memorable design.
Create a memorable slogan that expresses your mission and purpose
Empower your customers
Don’t forget to harness the power of content marketing, guest blogging and networking.
Weave your brand into everything you do.
Personal branding should be a large part of everything you do. It should be weaved into your life. It shouldn’t just be in the clothes you wear but in your every action with friends and business colleagues.
Your brand should show in how you blog online. For example, my personal brand always is helping entrepreneurs. When I attend networking events I try to have the same person you read about online, shine at networking events. If you try to be someone you’re not, it will show.
As a customer, think about the brands that you are most loyal to. Chances are that they’ve earned your trust because they are dependable. For example, Zappos is known for delivering superior customer service. Dropbox includes its signature hand drawn blue box logo on all of its messaging.
Bot examples prove at just how important consistency is for brands.
Don’t try to please everyone.
Years ago at a marketing conference, my friend Jonathan Long from Market Domination Media told me that “You’re never going to please everyone, so don’t try to be everything to everyone. Learn to be the best brand possible to specific set of users.” This still sticks out to me as myself as a business owner really can’t [...]
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