The BRICS Leaders’ Summit is convened annually to discuss political and socio-economic coordination. According to account director, Leandra Moodley, the theme for the 10th annual BRICS Summit was ‘BRICS in Africa: Collaboration for Inclusive Growth and Shared Prosperity in the 4th Industrial Revolution’ and aimed to reflect the priorities of the BRICS members. “The agency was briefed to assist Brand South Africa and the Department of Trade and Industry with the BRICS Business Forum, one of several events making up the BRICS Leaders’ Summit,” she adds.
“Its responsibility was the creative curatorship and delivery of an event for 1 200 delegates that included a panel discussion session in the afternoon and a cocktail party in the evening. Attended by President Cyril Ramaphosa and Chinese President Xi Jinping, it was critical that the creative design and execution projected for South Africa as a highly industrialised country embracing the Fourth Industrial Revolution,” she says.
“It was a challenging task, addressed within a very tight time frame,” she adds. “However, it was highly successful, and we are thrilled to have been able to contribute so positively to South Africa’s role and image within the BRICS community.”